How SEO Services Can Grow Your Business

How SEO Services Can Grow Your Business

One of the most crucial identifiers of business legitimacy is having a website. Establishing this digital hub is essential in solidifying your online presence. 

Now here’s the next question: How will you get people to visit your website and take action? This is where SEO services come in. 

But before I discuss the practices involved in this fundamental online strategy and spew out some unfamiliar terms, let me give you an introduction first.

What is SEO? How does it work?

SEO or search engine optimization is the process of strategically optimizing your website to help it rank higher in search engine results pages or SERPs. 

Having a concrete SEO strategy is important for your business exposure and generating more leads. In order to make the most of SEO, here’s what you need to have:

  • Knowledge of how search engines operate
  • Awareness of how your target market uses search engines or what they usually search for

Types of SEO Services

Of course, you will need professional SEO services to help you. They provide services for the search engine optimization of your website and content.

  • On-page SEO
    • On-page SEO is a specific area of search engine optimization that’s focused on the efforts related to your website. When search engines look at your on-page SEO, they look at your website as a whole: the correct title tags, the quality of the content, and other items that can be controlled or changed in the website. 
  • Off-page SEO
    • Off-page SEO is another specific area of search engine optimization that focuses on the efforts related to your online presence. Backlinks and social media marketing are among the factors that affect your ranking off-page-wise. These are what Google looks at when deciding your rank. When done right and with integrity, your efforts can increase the authority of your site and pages.
  • SEO site analysis
    • SEO site analysis is an essential aspect of your SEO efforts in terms of looking deep into your strategy. When a plan is not in place, there is still a need to evaluate your website from an SEO standpoint. An analysis detects where a site excels and its areas of improvement. In this way, you can start creating a customized strategy for search engine optimization. You need a regular analysis to enable your site to stay competitive and compliant with the latest SEO practices.

Other SEO Solutions

Depending on your specific business needs, there are SEO solutions that you can focus on:

  • Local SEO
    • Local SEO services enable you to dominate a specific target location.
  • Ecommerce SEO
    • You need a website with optimized eCommerce if your purpose is to get clicks, drive conversions, and increase sales.
  • Technical SEO
    • Technical SEO is necessary when you want to scale your marketing success using backlink analysis, website migrations, and image optimization.
  • SEO Analytics
    • Web tools such as Google Analytics and Google Tag Manager allow you to understand user behavior data for reporting and insights.

How much do SEO services cost?

You can expect to pay anywhere from $500 – $30,000 for SEO services depending on what services you need and how complex the strategy would be.

Hiring the best SEO service

While some basic SEO tasks can be done in-house with the help of some online resources, the best way is still to hire an SEO services company that can do the following:

  • Site assessment
    • In this way, you will know what you need, what works and what does not, as well as what strategy you will execute.
  • Ongoing optimization and testing
    • This includes keyword research, optimizing pages, and fixing usability issues.
  • Reporting and analysis
    • Monitoring your progress and analyzing the results is the key to determine if your strategy is working or if there are things that need to be improved.

The Digiters can help

It is better to hire an expert who can help you with SEO in the fastest, most affordable, and most convenient way. SEO is one of the most cost-effective marketing methods to build your brand. It. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time to other matters and get a global expert to do it for you instead?

Reach out to us and discover how! Send an email to info@digiters.ch today.

How WordPress Development Services Can Help Your Business

How WordPress Development Services Can Help Your Business

For businesses who require a customized, excellent-performing website, seeking help from providers of WordPress development services is the best step. 

WordPress is the world’s most popular website builder. It is an open-source program, meaning people can freely tweak and distribute it. This feature makes most aspects of your site accessible to the developer. 

More bloggers, small businesses, and even Fortune 500 companies use WordPress because it is a user-friendly content management system (CMS). 

What is a WordPress developer?

A WordPress developer is a type of web programmer who works with WordPress to design and create web applications. They have a thorough understanding of the platform and its various programming languages. They work on integrations and plugin development for use on WordPress websites.

Their tasks include:

  • Creating and customizing plugins and themes
  • Developing code and troubleshooting for WordPress core
  • Building the front end and back end for a website
  • Designing the structure of a website
  • Conducting A/B tests
  • Working closely with clients to help design and build their WordPress websites
  • Monitoring website performance and maintenance
  • Improving the accessibility of the WordPress platform

With these in mind, take note that hiring a WordPress developer can cost around $5 to $120 per hour.

WordPress development services

WordPress is the chosen platform by many businesses for the following reasons:

  • It is cost-effective.
  • It is SEO-friendly.
  • It has a responsive design.
  • It has enhanced security.

Want to have all these features? Then WordPress development service providers are your go-to. You can get complete assistance with the following aspects of developing a custom WordPress website:

  • Theme development
    • WordPress Themes are files that work together to create the design and functionality of a WordPress site.
    • To build your own theme and express creativity, you have to be an expert in coding using CSS, HTML, and PHP.
  • Plugin development
    • Plugins allow you to add or change the functionality of a WordPress website without touching the WordPress core itself.
    • To make your own plugins, you have to be an expert in PHP code, images, CSS, and JavaScript.
  • Custom website development
    • Having a custom website means going through the entire process from scratch. This includes ideas, design, deployment, maintenance, and continuous improvements.
  • Migration services
    • WordPress migration is the process of moving a website from one server to another without affecting its functionality.
    • Reasons for migrating can include moving to a better hosting provider, pushing a local WordPress site to a live server, or moving a site from a subdomain to the main directory.

WordPress development services can also include technical modifications to fit your business requirements, as well as a backend system that is flexible, expandable, and customizable.

The Digiters can help

It is better to hire an expert who can help you with updating, editing, or changing the content of your website in the fastest, most affordable, and most convenient way. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time to other matters and get a global expert to do it for you instead?

Reach out to us and discover how! Send an email to info@digiters.ch today.

Interview: Remote Work and Business Purpose

Interview: Remote Work and Business Purpose

Remote work is becoming mainstream and bringing a set of challenges as well as opportunities with it. How can we go beyond just dealing with it and find a greater business purpose in the remote setup?

Our coach, Uliana Shchelgacheva, interviewed Spencer Cabildo to talk about how Business Purpose is so important to successfully run a remote team.

Watch the full interview here:

Creating a Digital Marketing Strategy for Nonprofit Organizations

Creating a Digital Marketing Strategy for Nonprofit Organizations

If you are a charity organization or a company with ideas for helpful causes, you would need experts in digital marketing for nonprofits to get things started. Having a digital marketing strategy can help achieve goals faster and reach target markets for your projects such as digital marketing fundraising. 

In this article, I discuss the steps on designing strategies to better promote everything about your charitable efforts.

How to create a digital marketing strategy for nonprofits

Choosing the right goal

Before you start with your strategy, it is important to pinpoint what you want people to do. Take note that an approach is different when you ask for donations, let them sign up for a cause, inform about an ongoing campaign, or other goals.

If you want to achieve a lot of goals, you can make separate strategies for each of them. This is to prevent people from getting confused when you want them to do a lot of actions in a single campaign.

Making the right pitch

There are a lot of nonprofit marketing campaigns everywhere on the internet. The challenge is for you to be able to get people’s attention and make them stay and read your content long enough to take action.

Most nonprofit digital marketing campaigns do not get much attention because they start out too wordy without getting straight to the point. Aside from using the right words, it is important that a digital marketing strategy for an NGO includes presenting their ideas and goals outright.

For example, if your aim is to get donations, tell the people where the donations will go and how it can positively affect the community. If your aim is to gather volunteers, tell the people what’s in it for them and the benefits of joining your cause. If you want to increase supporters, offer resources that they can download and other useful information that they can read on your website.

Keep in mind that in marketing a nonprofit organization, messaging is key. 

Guiding the visitor all the way

A digital marketing approach to nonprofit organizations can sometimes mislead people into thinking that it is just another information drive about the cause. If your marketing plan for a nonprofit organization includes a call-to-action, it is necessary to place it somewhere on your website or social media post where people can see, together with a step-by-step guide on what they need to do. 

Keeping the design clean and simple

The difference of marketing for nonprofit organizations compared to an ordinary digital marketing strategy is the lesser need for the design to look hip and trendy. Of course, it still helps if you can include photos of events or volunteer work because it can attract potential donors or supporters. But in terms of layout and colors, simple is better. It can direct people’s attention to the message.

Testing the landing page

There are a lot of nonprofit organization marketing examples that you can find online. In these examples, you can compare what works and what does not. Same goes with your newly launched campaign where you can do an A/B test to see if it works and improve on the elements as you go along.

You can also perform social media marketing efforts to check if your marketing assets are attractive enough to call people’s attention.

The Digiters can help

Instead of going to a digital marketing agency for nonprofits or relying on free marketing plan templates online, it is better to hire an expert who can help you with the different aspects of the landing page. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.

Microsite vs. Landing Page: Knowing What You Need

Microsite vs. Landing Page: Knowing What You Need

If you are a marketer, you are sure to come across the confusing definitions of microsites and landing pages. The most common question is that if they are one and the same, or if different, what exactly are their differences.

Microsite vs. Landing page

To better understand the terms, experts say that a microsite is a type of branded content site that is not part of a company website but is rooted within the company’s domain names. It is also possible that a microsite has its own URL that is different from the parent website.

The simplest microsite definition is that it’s considered to be a website within a website but it uses an additional domain or subdomain and has its own navigation, design, and content. Because of this feature, a microsite can contain one or more pages.

A landing page, on the other hand, uses only one page and is published within the main website.

In terms of similarities, microsites and landing pages are both used for a specific purpose such as a marketing campaign. Both are smaller than a website. They are also usually published temporarily, but can also be accessible for longer periods of time.

Always remember that microsites are usually used for brand awareness while landing pages are used for conversion purposes.

When to use a microsite

You can opt for a microsite than a landing page if your goal is to increase brand awareness or if you are in the middle of building a brand. Microsites are good for engaging with your target audience because a microsite design provides better user experience.

Take note that a microsite does not provide better conversions from marketing campaigns compared to a landing page. Instead, it gives your target audience more information about your specific product or service.

In terms of SEO purpose, a microsite having a new domain may not have the established SEO authority as the main website. But if this new domain contains keyword-reach content, of course it will attract more traffic to the microsite. It just needs to have its own SEO strategy for its own domain to appear on top of search engine results.

How to create a microsite

Just like building a website, it’s not easy to make your own microsite. You would need an expert with web design skills and tech knowledge to help. You would also require microsite development strategies especially if you will use it for digital marketing, which is totally different from what the parent website offers.

First, you need to know the objective of why you are building a microsite. Then, you have to decide on what domain name to use and purchase it. You also have to research other microsite examples or competitor microsites to see how you can differentiate your design and interface.

The designing part of creating a microsite is the most crucial because you have to establish a lot of features such as number of pages, navigation, gamification, call to action, audiovisual media, and social media.

It is only after the finalization of design can the content be created and placed strategically into the microsite. After that, you can already connect it with analytic tools and other digital marketing tools that you use before finally launching your microsite.

The Digiters can help

With the microsite creation process in mind, you definitely need to hire a microsite designer. Let the Digiters handle everything and assist you. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.