Digital Marketing
Nonprofit digital marketing refers to online activities and strategies that spread the message of the organization, promote donation campaigns, and call for volunteers. Digital marketing and online presence have become valuable to nonprofits now more than ever.
Nonprofit organizations, along with other industries, are undergoing digital transformation at a rapid pace. In fact, in the last five years, the NGO Online Technology Report found out that 92% of NGOs own a website, 95% have Facebook pages, 83% have Twitter accounts, 40% are on Instagram, and 75% accept online donations.
They have entered the digital marketing scene because of the following goals:
- To acquire new donors
- To engage the community
- To promote brand awareness
- To encourage donations and donor retention
Nonprofits can do digital marketing
Aside from the fact that going digital is the way to go these days, the cost of having an online presence is also lower than choosing TV or radio platforms for advertisements. This is one of the reasons why nonprofit organizations can go for digital marketing tactics. Since they have a limited budget, they will surely opt for the most economical way to market their cause.
They can also reach more prospective donors by going online. With more people increasing their time spent on the internet and social media, nonprofit digital marketing proves to be an efficient method.
Digital content is also the fastest way to reach more people as they consume more information and entertainment through online platforms. For nonprofit organizations, content should be focused on getting attention and tugging at the heartstrings of the readers.
Not all nonprofit marketing is the same
Nonprofit organizations can promote themselves and their causes differently. Most of the time, it can depend on the type of cause such as social issues, environmental issues, and healthcare issues.
Nonprofit ideas and causes can be harder to market and sell than products and services.
A nonprofit organization or one of its campaigns should have a well-defined mission.
Nonprofits have smaller marketing budgets and receive less social media attention.
Why do nonprofits struggle with marketing?
Although there are many ways in which a nonprofit can market itself and its causes, it is not always quick and easy to do.
Here are the most common challenges that nonprofits face when it comes to marketing:
- Content effectiveness
- Producing engaging content
- Lack of budget
- Producing content regularly and consistently
- ROI of content marketing
Nonprofit digital marketing ideas
The digital world has paved a new way for how nonprofit organizations operate. More than adapting to the emerging technologies, they also have to maintain their charitable efforts and provide for the growing needs of the community.
Here are some of the ways you can do digital marketing efforts for nonprofits:
1. Upgrade your website. Make sure your website is visible in search engines, accessible through any device, and mobile-responsive. Improve the design if necessary, as well as the navigation or optimization.
2. Level up your social media usage. Be present on all applicable social media platforms. This is a good way to establish a connection with the community, spread your content, and be shared.
3. Set up automation. Automated replies whether via emails or on social media can help a lot in saving time and establishing communication with your donors and leads. Having a strong CTA in the automated replies can also help achieve your goals without having to do it yourself.
4. Sign up for the Google Ad grant. Nonprofit organizations can advertise through Google Grant where qualified nonprofit organizations are given up to $10,000 per month in search ads.
5. Produce more video content. Video content is becoming more widespread whether short form or long form vlogs. More and more people are choosing to consume videos and it is a good way to grab their attention and build an audience. Videos are more effective in touching lives and tugging heartstrings than any other form of digital content.
6. Improve your content marketing and SEO. Produce more content on all platforms, post news and articles on your website, and optimize them for SEO.
7. Go for virtual events. Transfer your fundraising events online or host sponsored live stream events on social media. This is a fairly new strategy but as the pandemic is still widespread, it is still a good way to establish your digital presence.
The Digiters can help
Instead of going to a marketing agency, it is better to hire an expert who can assist you with the technicalities of digital marketing for your nonprofit organization. You don’t have to do it yourself because the Digiters are here. You should be dedicating your free time to your advocacies and other matters. It’s time to get a global expert who can do it for you and match your budget.
Reach out to us and discover how! Send an email to info@digiters.ch today.
Digital Marketing
Advertising for nonprofits is possible through different digital marketing strategies and ideas where you don’t have to spend a lot.
Though nonprofits are always on the lookout for free ways to advertise their advocacy (e.g., by word of mouth or through volunteers), they should still go the digital marketing route to improve their presence online in the most inexpensive method.
How to advertise nonprofit organizations
Nonprofit organizations can advertise through Google Grant where qualified nonprofit organizations are given up to $10,000 per month in search ads.
Google Ad Grants provides free advertising for nonprofit organizations by giving free Google Ads, which can be used to drive awareness, attract donations, recruit volunteers, and other organizational goals.
It is very easy to apply for Google Grants.
- Apply for a Google for Nonprofits account
- You are eligible to apply if you are not a governmental entity or organization, not a hospital or healthcare organization, and not a school, academic institution, or university.
- Activate Ad Grants
- Launch your Ad Grants campaign
However easy these steps may be, take note that your nonprofit organization should pass all the criteria before being granted a $10K budget for ads. Apply to find out if your organization is eligible.
Can nonprofit organizations use advertising?
Depending on where you are in the world, you have to know the nonprofit advertising rules in your country first.
For instance, the IRS in the United States can collect income tax if your nonprofit organization is generating revenue from advertising. It can range from 15 to 45 percent of that revenue. Sometimes, they can tag sponsorships as taxable depending on the circumstances.
How much do nonprofits spend on advertising?
They say nonprofits should not spend on advertising, but organizations must have a budget of at least five to 15 percent.
This is enough for digital advertising through online methods such as boosted posts or using paid platforms. Without a budget, it would be more challenging to rely on your own ways to promote your cause.
Where nonprofits should advertise
Aside from Google Grant, you can also make use of social media to advertise your nonprofit organization and your advocacy.
- YouTube
- You can make use of this platform not just for video ads, but also for your audiovisual content.
- Facebook
- You can create fundraising events.
- Instagram
- Increase your following and get influencers to promote your cause.
- Twitter
- Make use of hashtags and join the conversations.
Other nonprofit marketing ideas
There are a lot of successful marketing strategies for nonprofit organizations that you can try.
- Create impactful videos.
- Evoke emotions through powerful videos about your advocacy.
- An effect on the emotion can drive people to donate or help your cause in any way.
- Videos can convey your message in an understandable manner.
- Audiovisual content is shareable.
- Make use of influencers.
- Find the right advocate with little to no money spent and get the most influential people devoted to your cause to spread the word about your organization.
- Do more email marketing.
- Use compelling subject lines to attract readers.
- Go straight to the point with the message.
- Use impactful content such as photos or videos.
- Regular newsletters help people learn more about your organization and cause.
- Make use of user-generated content.
- Real stories are relatable.
- UGC is shareable and can go viral.
The Digiters can help
There is no need to rely on nonprofit advertising examples online because the Digiters can help. It is better to hire an expert who can assist you with the technicalities of setting up an advertisement for your nonprofit organization and executing digital marketing strategies. You don’t have to do it yourself, especially if you must dedicate your free time to your advocacies and other matters. It’s time to get a global expert who can do it for you and match your budget.
Reach out to us and discover how! Send an email to info@digiters.ch today.
Microsite
Microsites are gaining traction in the marketing industry. There is ever-increasing popularity of adding microsites to a marketing team’s integrated marketing and communications strategies. But what is it exactly?
To better understand the term, a microsite is a type of branded content site that is not part of a company website but is rooted within the company’s domain names. It is also possible that a microsite has its own URL that is different from the parent website.
Among its many uses, the purpose of a microsite can include:
- Building brand awareness
- Improving SEO
- Increasing brand engagement
- Generating leads
- Showcasing expertise
- Reaching new audiences
A microsite’s structure should feature the following:
- Unique content
- Should stand out from the parent website.
- User-friendly navigation
- Should be easy and intuitive to navigate.
- Interactive element
- Should get the user to participate in a campaign, make them stay on the site longer, and be engaged.
- Share buttons
- Should have buttons to share on social media, mobile apps, email, and other platforms.
- Clear call-to-action
- Should have a CTA that is clear and actionable.
- Analytics
- Should have performance analysis tools to measure your KPIs.
- Optimized URL or domain name
- Should have a URL that includes anything about the microsite.
Microsite vs. website
You might be wondering about the differences between a microsite and a website.
Your website is the main source of your online presence. It is the primary connection of your brand to your customers, clients, employees, applicants, and other visitors. A website is where you put everything about what your brand is, who you are, and what you do. It is the parent or the umbrella that acts as the invisible source of your microsites since they are totally different in content and design.
A website:
- contains the full information of your business
- has numerous tabs and pages
- is meant for long-term use
Microsites lean more towards information aimed at engaging as many visitors as possible, depending on the specific goal. The content is usually more fun and interactive, and they do not provide any information about the parent website such as “About Us” or other tabs usually seen on a website. It is a micro website with a specific purpose, focusing on one aspect of what you do such as reaching a specific audience or showcasing a new product.
A microsite:
- focuses on one marketing campaign or topic
- has a unique URL that is totally different from the main website
- has a different theme and brand appearance which is separate from the main website
- is temporary and for short-term use
- contains its own unique content
Microsites are also compared with landing pages. A landing page uses only one page and is published within the main website. It is often used for conversion purposes. In terms of similarities, microsites and landing pages are both used for a specific purpose such as a marketing campaign. Both are smaller than a website. They are also usually published temporarily, but can also be accessible for longer periods of time.
A landing page:
- converts visitors
- shares the same URL as the main website
- doesn’t contain external links
- has only one page
For more information about the differences between the two types, see our article about microsites vs. landing pages.
When are microsites a bad idea?
Ask yourself if you really need a microsite. Though it’s nice to have one, it can sometimes be a bad idea in instances such as the following:
- When you want to improve search rankings
- Microsites have a separate domain than your main website and Google sees the microsite URL as a wholly new website, forcing you to build up its search value with new backlinks and content updates, which can take time and resources that are better spent improving your main site.
- If your microsite has identical content as your main website, Google will not regard it as unique content, resulting in a low ranking.
- If your microsite has the same keywords as your main website, you’re simply splitting your resources and your sites are competing with each other for rankings.
- When you want to use it to replace your outdated website
- A microsite is not a backup website and it will diminish the search authority of the main website which can cause confusion for the brand, main website, and target audience.
- When you want to increase your web traffic
- If you want to increase your main website’s traffic, a microsite will not help because it will split the number of people visiting both sites.
- When you don’t want to maintain multiple sites
- If you’re having a hard time handling another site in addition to your main website, do not create a microsite anymore. It is a waste of time and money.
What you need to achieve a good microsite
Now that you have an understanding of what a microsite really is, you might be wondering how different it is to make one compared to a website and a landing page. It’s time to find out how to create a microsite.
- Strategy and planning
- Identify your target audience and how you can achieve your microsite’s primary goal.
- User stories and flow mapping
- Identify the needs of your target audience and map their navigation through the microsite.
- Keyword research
- Identify the right keywords to use in your microsite content so that it ranks high on the SERPs.
- Architecture or sitemap
- Develop the structure of your microsite, making sure to optimize your information architecture and URL structure for SEO and UX.
- Messaging, voice, and tone
- Create unique content for the microsite according to the goal of the brand.
- UX & UI design
- Make sure the microsite’s infrastructure and interface design is aimed for the best user experience.
- SEO
- Optimize the microsite content through keyword analysis, on-page SEO, market research, and competitor analysis.
- Internal and external linking
- You can link your microsite to the parent website or any affiliated social media accounts.
- Analytics
- Using tools like Google Analytics and Google Search Console help monitor your microsite’s performance.
The Digiters can help
Instead of going through all these tasks on your own, it is better to hire an expert who can help you with the different aspects of the microsite.
Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time for to matters and get a global expert to do it for you instead? Aside from providing lower microsite creation cost, we can help you with the following:
- Microsite development and design
- Microsite maintenance
- Microsite conversions
Reach out to us and discover how! Send an email to info@digiters.ch today.
Search Engine Optimization
One of the most crucial identifiers of business legitimacy is having a website. Establishing this digital hub is essential in solidifying your online presence.
Now here’s the next question: How will you get people to visit your website and take action? This is where SEO services come in.
But before I discuss the practices involved in this fundamental online strategy and spew out some unfamiliar terms, let me give you an introduction first.
What is SEO? How does it work?
SEO or search engine optimization is the process of strategically optimizing your website to help it rank higher in search engine results pages or SERPs.
Having a concrete SEO strategy is important for your business exposure and generating more leads. In order to make the most of SEO, here’s what you need to have:
- Knowledge of how search engines operate
- Awareness of how your target market uses search engines or what they usually search for
Types of SEO Services
Of course, you will need professional SEO services to help you. They provide services for the search engine optimization of your website and content.
- On-page SEO
- On-page SEO is a specific area of search engine optimization that’s focused on the efforts related to your website. When search engines look at your on-page SEO, they look at your website as a whole: the correct title tags, the quality of the content, and other items that can be controlled or changed in the website.
- Off-page SEO
- Off-page SEO is another specific area of search engine optimization that focuses on the efforts related to your online presence. Backlinks and social media marketing are among the factors that affect your ranking off-page-wise. These are what Google looks at when deciding your rank. When done right and with integrity, your efforts can increase the authority of your site and pages.
- SEO site analysis
- SEO site analysis is an essential aspect of your SEO efforts in terms of looking deep into your strategy. When a plan is not in place, there is still a need to evaluate your website from an SEO standpoint. An analysis detects where a site excels and its areas of improvement. In this way, you can start creating a customized strategy for search engine optimization. You need a regular analysis to enable your site to stay competitive and compliant with the latest SEO practices.
Other SEO Solutions
Depending on your specific business needs, there are SEO solutions that you can focus on:
- Local SEO
- Local SEO services enable you to dominate a specific target location.
- Ecommerce SEO
- You need a website with optimized eCommerce if your purpose is to get clicks, drive conversions, and increase sales.
- Technical SEO
- Technical SEO is necessary when you want to scale your marketing success using backlink analysis, website migrations, and image optimization.
- SEO Analytics
- Web tools such as Google Analytics and Google Tag Manager allow you to understand user behavior data for reporting and insights.
How much do SEO services cost?
You can expect to pay anywhere from $500 – $30,000 for SEO services depending on what services you need and how complex the strategy would be.
Hiring the best SEO service
While some basic SEO tasks can be done in-house with the help of some online resources, the best way is still to hire an SEO services company that can do the following:
- Site assessment
- In this way, you will know what you need, what works and what does not, as well as what strategy you will execute.
- Ongoing optimization and testing
- This includes keyword research, optimizing pages, and fixing usability issues.
- Reporting and analysis
- Monitoring your progress and analyzing the results is the key to determine if your strategy is working or if there are things that need to be improved.
The Digiters can help
It is better to hire an expert who can help you with SEO in the fastest, most affordable, and most convenient way. SEO is one of the most cost-effective marketing methods to build your brand. It. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time to other matters and get a global expert to do it for you instead?
Reach out to us and discover how! Send an email to info@digiters.ch today.
WordPress Development
For businesses who require a customized, excellent-performing website, seeking help from providers of WordPress development services is the best step.
WordPress is the world’s most popular website builder. It is an open-source program, meaning people can freely tweak and distribute it. This feature makes most aspects of your site accessible to the developer.
More bloggers, small businesses, and even Fortune 500 companies use WordPress because it is a user-friendly content management system (CMS).
What is a WordPress developer?
A WordPress developer is a type of web programmer who works with WordPress to design and create web applications. They have a thorough understanding of the platform and its various programming languages. They work on integrations and plugin development for use on WordPress websites.
Their tasks include:
- Creating and customizing plugins and themes
- Developing code and troubleshooting for WordPress core
- Building the front end and back end for a website
- Designing the structure of a website
- Conducting A/B tests
- Working closely with clients to help design and build their WordPress websites
- Monitoring website performance and maintenance
- Improving the accessibility of the WordPress platform
With these in mind, take note that hiring a WordPress developer can cost around $5 to $120 per hour.
WordPress development services
WordPress is the chosen platform by many businesses for the following reasons:
- It is cost-effective.
- It is SEO-friendly.
- It has a responsive design.
- It has enhanced security.
Want to have all these features? Then WordPress development service providers are your go-to. You can get complete assistance with the following aspects of developing a custom WordPress website:
- Theme development
- WordPress Themes are files that work together to create the design and functionality of a WordPress site.
- To build your own theme and express creativity, you have to be an expert in coding using CSS, HTML, and PHP.
- Plugin development
- Plugins allow you to add or change the functionality of a WordPress website without touching the WordPress core itself.
- To make your own plugins, you have to be an expert in PHP code, images, CSS, and JavaScript.
- Custom website development
- Having a custom website means going through the entire process from scratch. This includes ideas, design, deployment, maintenance, and continuous improvements.
- Migration services
- WordPress migration is the process of moving a website from one server to another without affecting its functionality.
- Reasons for migrating can include moving to a better hosting provider, pushing a local WordPress site to a live server, or moving a site from a subdomain to the main directory.
WordPress development services can also include technical modifications to fit your business requirements, as well as a backend system that is flexible, expandable, and customizable.
The Digiters can help
It is better to hire an expert who can help you with updating, editing, or changing the content of your website in the fastest, most affordable, and most convenient way. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time to other matters and get a global expert to do it for you instead?
Reach out to us and discover how! Send an email to info@digiters.ch today.
