Creating a Digital Marketing Strategy for Nonprofit Organizations

Creating a Digital Marketing Strategy for Nonprofit Organizations

If you are a charity organization or a company with ideas for helpful causes, you would need experts in digital marketing for nonprofits to get things started. Having a digital marketing strategy can help achieve goals faster and reach target markets for your projects such as digital marketing fundraising. 

In this article, I discuss the steps on designing strategies to better promote everything about your charitable efforts.

How to create a digital marketing strategy for nonprofits

Choosing the right goal

Before you start with your strategy, it is important to pinpoint what you want people to do. Take note that an approach is different when you ask for donations, let them sign up for a cause, inform about an ongoing campaign, or other goals.

If you want to achieve a lot of goals, you can make separate strategies for each of them. This is to prevent people from getting confused when you want them to do a lot of actions in a single campaign.

Making the right pitch

There are a lot of nonprofit marketing campaigns everywhere on the internet. The challenge is for you to be able to get people’s attention and make them stay and read your content long enough to take action.

Most nonprofit digital marketing campaigns do not get much attention because they start out too wordy without getting straight to the point. Aside from using the right words, it is important that a digital marketing strategy for an NGO includes presenting their ideas and goals outright.

For example, if your aim is to get donations, tell the people where the donations will go and how it can positively affect the community. If your aim is to gather volunteers, tell the people what’s in it for them and the benefits of joining your cause. If you want to increase supporters, offer resources that they can download and other useful information that they can read on your website.

Keep in mind that in marketing a nonprofit organization, messaging is key. 

Guiding the visitor all the way

A digital marketing approach to nonprofit organizations can sometimes mislead people into thinking that it is just another information drive about the cause. If your marketing plan for a nonprofit organization includes a call-to-action, it is necessary to place it somewhere on your website or social media post where people can see, together with a step-by-step guide on what they need to do. 

Keeping the design clean and simple

The difference of marketing for nonprofit organizations compared to an ordinary digital marketing strategy is the lesser need for the design to look hip and trendy. Of course, it still helps if you can include photos of events or volunteer work because it can attract potential donors or supporters. But in terms of layout and colors, simple is better. It can direct people’s attention to the message.

Testing the landing page

There are a lot of nonprofit organization marketing examples that you can find online. In these examples, you can compare what works and what does not. Same goes with your newly launched campaign where you can do an A/B test to see if it works and improve on the elements as you go along.

You can also perform social media marketing efforts to check if your marketing assets are attractive enough to call people’s attention.

The Digiters can help

Instead of going to a digital marketing agency for nonprofits or relying on free marketing plan templates online, it is better to hire an expert who can help you with the different aspects of the landing page. Here is where the Digiters come in. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.

Microsite vs. Landing Page: Knowing What You Need

Microsite vs. Landing Page: Knowing What You Need

If you are a marketer, you are sure to come across the confusing definitions of microsites and landing pages. The most common question is that if they are one and the same, or if different, what exactly are their differences.

Microsite vs. Landing page

To better understand the terms, experts say that a microsite is a type of branded content site that is not part of a company website but is rooted within the company’s domain names. It is also possible that a microsite has its own URL that is different from the parent website.

The simplest microsite definition is that it’s considered to be a website within a website but it uses an additional domain or subdomain and has its own navigation, design, and content. Because of this feature, a microsite can contain one or more pages.

A landing page, on the other hand, uses only one page and is published within the main website.

In terms of similarities, microsites and landing pages are both used for a specific purpose such as a marketing campaign. Both are smaller than a website. They are also usually published temporarily, but can also be accessible for longer periods of time.

Always remember that microsites are usually used for brand awareness while landing pages are used for conversion purposes.

When to use a microsite

You can opt for a microsite than a landing page if your goal is to increase brand awareness or if you are in the middle of building a brand. Microsites are good for engaging with your target audience because a microsite design provides better user experience.

Take note that a microsite does not provide better conversions from marketing campaigns compared to a landing page. Instead, it gives your target audience more information about your specific product or service.

In terms of SEO purpose, a microsite having a new domain may not have the established SEO authority as the main website. But if this new domain contains keyword-reach content, of course it will attract more traffic to the microsite. It just needs to have its own SEO strategy for its own domain to appear on top of search engine results.

How to create a microsite

Just like building a website, it’s not easy to make your own microsite. You would need an expert with web design skills and tech knowledge to help. You would also require microsite development strategies especially if you will use it for digital marketing, which is totally different from what the parent website offers.

First, you need to know the objective of why you are building a microsite. Then, you have to decide on what domain name to use and purchase it. You also have to research other microsite examples or competitor microsites to see how you can differentiate your design and interface.

The designing part of creating a microsite is the most crucial because you have to establish a lot of features such as number of pages, navigation, gamification, call to action, audiovisual media, and social media.

It is only after the finalization of design can the content be created and placed strategically into the microsite. After that, you can already connect it with analytic tools and other digital marketing tools that you use before finally launching your microsite.

The Digiters can help

With the microsite creation process in mind, you definitely need to hire a microsite designer. Let the Digiters handle everything and assist you. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.

Landing Page Services: How They Work And Why You Need It

Landing Page Services: How They Work And Why You Need It

Digital marketers and online advertisers are the most in need of landing page services. But nowadays, even entrepreneurs with small businesses, sellers and solution providers need to have a landing page to market a specific product or service.

When you talk about landing pages to ordinary people, it might be alien to them. In fact, they do not realize how often they end up on landing pages on a daily basis. But for digital marketers and online advertisers, it is a way of life.

What is a landing page?

A landing page is simply a standalone web page where a visitor lands on after clicking on a link. In a digital marketing point-of-view, it is created for the purpose of convincing the visitor to take action, whether to buy something, download something, sign up for something, and so on. It is designed to convert traffic from an online marketing effort or promotional campaign into leads. It can also be used to promote new products, grow subscribers, increase sales, generate leads, and collect insights and data.

Why you need landing page services

Aside from the ultimate goal of conversion, there are other ways on how a good landing page design can work for you.

Having a landing page increases your SEO ranking. You can also use it to promote an upcoming launch of a product or service. A landing page also works as an easy way to make subscribing or purchasing more efficient for your customers.

Of course, you can have more than one landing page, depending on your target audience, intent, messaging, value proposition, and overall purpose for each goal. That is why you would need landing page services to help you with creating totally different landing pages for your specific needs.

Creating a good landing page design

Having a good landing page design helps reach business goals. With a specific conversion goal in mind, the next step is to create a UI-friendly landing page design. You can choose to create a static, dynamic, or a fully optimized landing page.

There are a lot of landing page design templates that you can use. But the main idea is to incorporate the most important elements into the landing page. You would need a great headline, persuasive copy, attention-grabbing images or videos, concise explanation of your unique selling proposition, addressing pain points, providing relief from these pain points, proof of legitimacy or testimonials, guarantees or benefits of your offer, and most of all, a life-changing call-to-action where the magic happens.

Best practices in landing page design

The main objective of a landing page is to establish a connection with the visitor. This is what you should keep in mind when you create a landing page. Here are some of the best practices when it comes to designing landing pages.

  • Know your target audience and their needs.
  • Write a compelling headline.
  • Include unique and engaging visuals.
  • Maintain simplicity.
  • Opt for a responsive user interface design.
  • Keep your branding.
  • Put CTAs.
  • Include your contact information.
  • Perform A/B testing to see if your design works.

DIY landing page design versus landing page services

Now that you know what a landing page means, its purpose, and what you need to make one, the next challenge is to choose whether you will be making your own landing page design or if you will seek the help of professional landing page service providers.

As mentioned, creating a landing page requires huge efforts. It is not just making a plain landing page design using HTML and CSS. If you want to focus more on your business, you would need landing page design services to help you achieve your conversion goals.

In terms of price, a landing page design service is lower compared to having an entire website built. This is already very affordable especially for smaller businesses, startups, and new entrepreneurs who want to make use of landing pages for their growth.

If you want to cut on the costs and build your landing page design for free, you can do so yourself. You just need to find the right landing page design inspirations all over the internet. There are also a lot of resources on how big brands successfully implement their landing pages. In fact, some are being used as case studies or landing page examples for other marketers to see what works and what does not.

The Digiters can help

If you need to hire a landing page designer, the Digiters can definitely assist you. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.

Why Hiring From Freelance Web Design Platforms Is Better

Why Hiring From Freelance Web Design Platforms Is Better

The rise of freelance web design is still ongoing after the pandemic forced most businesses to go digital. Physical stores turned into online shops and the need for a good website design became in demand.

Because of this, business owners who have no experience as a website developer need to hire one just for this project. Though there are many companies offering do-it-yourself websites, the challenge now is to create a professional-looking and consumer-friendly online portal for customers and clients.

Web design as a showcase of credibility

It is important to note that website design is something that people use to judge a company or a brand. A simple website includes a homepage, list of products and services, company page, and contact information. If it looks good in terms of design, functionality, and content, then it is considered legitimate, high quality, and believable.

If a website looks sloppy and lacks a good page design, it cannot guarantee gaining trust from the customers. For ready-made websites and those that use common WordPress themes, the challenge is to make the website look unique. You will still need a website developer to work on the branding.

To be clear, web design is not the same as web development, but they can overlap certain skills and be good at both. A website designer uses softwares and technologies to create page layouts and elements that are visually appealing to website visitors. They also work on improving the user interface and user experience, and they collaborate with graphic artists, programmers, and copywriters to come up with a great website.

In-house vs. outsourced web designer

Hiring an in-house web designer means including the person in your roster of regular employees. This setup is ideal for bigger businesses with web design projects that need full-time support on a daily basis. It is also advisable for those who plan to scale up their business and create additional advanced website functions such as ecommerce or chatbots.

If you are going to do small website design projects, create a new one or update an existing website, then outsourcing a web designer is the most efficient way to go. Usually, outsourcing through a freelance web design platform can cost 25% to 50% lower than a regular employee. Not only can you lower your cost, you can also speed up the process without the need to sacrifice the quality. 

Hiring a website design freelancer

A freelancer can work remotely and can help you save a lot. Global talents are skillful and can compete with international standards. There are a lot of remote workers now and it is up to you to choose the best one to match your needs.

In terms of price, a freelance web designer’s hourly rate is lower than an in-house employee. Some freelancers also provide lower fixed costs which is very affordable especially for smaller businesses, startups, and new entrepreneurs.

Another great thing about hiring a freelancer is having a more personal and direct contact to the service provider which means no more middlemen and no more dealing with other people. The focus is more on the web design project, its quality, and finishing it in time.

Freelancers often have specializations and it makes it easier to focus on an expertise. Though it’s good to get someone with a wider knowledge, it’s easier to hire if you are looking for a particular skill area.

Of course, the best thing about hiring a freelancer is their attitude. Since they work alone, they are more flexible, independent, focused, and client-oriented. Freelance website designers have a mindset of getting the job done which means getting quicker results.

Hiring from a freelance web design platform

Where else can you find the best freelance website designer for your needs but on freelancing platforms. Going through a freelance platform is the easiest way to find the perfect candidate. Not only do they have a long list of experts you can choose from, they also provide assistance throughout the hiring process.

Always remember that the creation of a quality website requires time and manpower. It requires skilled web devs and web designers. Freelancers are a much cheaper alternative, and a freelancing platform can help you get the best talents.

The Digiters can help

If you need to hire a freelance website designer to improve your already existing website, or if you need a web dev to start working on your new website, then the Digiters can definitely assist you. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.

Reach out to us and discover how! Send an email to info@digiters.ch today.

What to Expect in the Fourth Industrial Revolution

What to Expect in the Fourth Industrial Revolution

The Fourth Industrial Revolution is upon us and the pandemic just accelerated the use of its technologies. But what does it really mean for us?

According to definition, the Fourth Industrial Revolution or Industry 4.0 is the automation of traditional manufacturing and industrial practices using modern technology with no need for human intervention. It was coined by the executive chairman of the World Economic Forum in 2015. Today, it is included as a solution to rebuild the world economy in the post-pandemic world via the Great Reset.

For the past year, technology has changed the way we work (remote work), the way we shop (digital stores), the way we learn (online education), the way we socialize (social media), and the way we get our medical needs (telemedicine). The use of Artificial Intelligence and data analytics is becoming in demand. Likewise, the need for tech and digital skills is rising in the global workforce. Tech positions are being considered the jobs of the future.

Looking back at the start of the pandemic, we can say that the main driver of this change is digitization. The integration of value chains, products and services, as well as business models and customer access have all become digital. Everything and everyone has gone online. What else can we expect this year and beyond? Here are a few things that Industry 4.0 aims to achieve:

Closing the gaps in digital access

As mentioned, tech has played a big part in the acceleration of the Fourth Industrial Revolution during the onset of the pandemic. But the problem is the provision of digital access to everyone. This includes addressing the need for connectivity (broadband and 5G), the use of mobile technology (apps and websites), and the demand for devices (smartphones and other gadgets).

Going digital is a long process and there are still a lot of people around the world who struggle to gain access.

Stopping cybercrime and ensuring data privacy and security

Just as everything and everyone goes online, so do the crooks and criminals who target companies and businesses transitioning to digital. They also prey on unsuspecting people who are new to the online world. Since the start of the pandemic, there has been a lot of cyberattacks and issues with data fraud. Phishing through email and other apps is rampant as well.

As much as the world relies on technology, data privacy and security should be the topmost priority if we want to protect the integrity of the digital products we are using.

Good governance in technology

World leaders and their respective national governments should be able to maximize the use of emerging technologies for growth and innovation. Implementing good governance in tech means exercising political, economic, and administrative authority in the development and operation of technology in societies. It’s not just the leaders but businesses, NGOs, and other sectors that should help uphold good governance in order to minimize the risks.

Some issues in emerging tech include the diverse applications, concerns over new capabilities, the need for public engagement, and effective governance. This is a big deal since tech creates opportunities not just among corporate executives, but in entrepreneurial startups as well. They use cloud, mobile solutions, AI and machine learning, social media, and IoT to help their businesses thrive over the next few years.

Final Thoughts

When you look at it closely, we are already experiencing the Fourth Industrial Revolution. The pandemic made it happen and this time, the expectations lean more towards the improvement of what happened last year at the start of the pandemic. It was chaotic and everything was in a rush. Bridging the digital divide, prioritizing safety of information, and practicing good governance over the use of the available technology can help minimize the chaos from 2020. Slowly but surely, as we ease our way into the post-pandemic world and fully embrace Industry 4.0, we can perfect how we live our digital lifestyle.