After weeks of deliberation and preparation, the new Digiters have finally arrived. Despite the current global situation, we have proven to be unstoppable. We only compete with ourselves and improvement is our way to go. The Digiters are on a roll!
We’re constantly evolving
The Digiters came to life around four years ago. Since then, the business model has continued to evolve to adapt to the ever-changing landscape of the digital industry. This year, as an effect of the coronavirus pandemic, we are matching our services to the new normal. We are ready to face the post-COVID-19 world.
In this latest version of the Digiters, it’s not only the website that has been revamped. The business model changed, and so did our mission, vision, and values. We are sharing our renewed purpose and that is to go digital but still be human.
People might wonder how we are going to make digital more human. The answer is simple. We do things digitally but ensure that our efforts are transformed into something that we can give back to others, specifically to less fortunate children.
You can visit our Giveback page to know more.
Driving change by working together
The Digiters are your extended team of creative and digital masters, always reliable and ready to take on your projects to help achieve your goals. We aim to provide high quality, yet affordable services delivered on time. Through our collaboration, we will be able to help save the lives of one million children which will be taken from a percentage of our profits.
What you can expect
In the coming months, the world will definitely undergo a transformation. Lifestyles will change, work scenarios will be modified, the economy will gradually open, and people will live differently. As business industries redefine their old ways, the Digiters will be on standby for what is to come.
We are ready to provide services in web and mobile, graphics and design, digital marketing, and IT and customer service. By hiring a Digiter, you are not only keeping up with the changes in the digital era, but you also become involved in our humanitarian efforts by helping less fortunate children. Our social responsibility remains superior to what it means to become digital. It’s all about being human.
Having face-to-face collaboration and office setup will always be better for businesses and companies in terms of productivity. It has been the status quo for employers and employees working together. Clocking in and out, sitting on a desk from 9 to 5 with immediate superiors doing rounds from time to time, recognition and promotion for a job well done, pulling teams to a meeting… These are just some of the things office workers have been used to since time immemorial.
Although most studies suggest that 2020 will be the year of gradually embracing remote work, the whole world did not anticipate that there would be a need for everyone to work remotely from the comfort of their own homes as early as the first quarter of the year.
With the World Health Organization’s recent declaration of the coronavirus as a global pandemic, we all wonder how a company can adapt to a remote setup, especially knowing its importance to ensure continuous productivity and business operations. It’s not just the need to adapt but the need to succeed that is crucial. Sure, people will eventually get used to working outside of the office. But how will success be measured and achieved?
Transitioning from an office environment to remote working doesn’t happen overnight. There is a need to restructure processes and to change the culture itself. But with the current crisis in global health and the urgency of working from home, companies and businesses need to act quickly for their employees to adjust.
For us, the Digiters, performance and output have been our key focus regardless of the physical or virtual presence. We are a team of digital masters from around the world who bring value to organisations by offering our tech, creative and marketing expertise. So how do we reach our expected result and achieve success even if we are countries and time zones apart?
The top secret is proper communication. Effective and ongoing communication is crucial to our work and is an integral part of our business. Other secrets include maximising the use of technology as work tools, sharing the same level of passion in our own fields and merging our individual uniqueness into one culture. Knowing that we can rely on each other all the time is already an accomplishment. There is no such thing as barriers or borders. We are digital masters but we make sure we don’t lose our human touch. As we always say, #GoDigitalBeHuman.
Being a growing group of purely remote workers makes it easy for us to continue with our operations even in the midst of a pandemic. All we have to do now is to make sure we stay healthy in the comfort of our own workstations.
We have been operating with this setup for three years now. Yes, things were not easy at the beginning but we are growing and learning from trial and error. Our objective is to create an environment where we can all bring out our natural best wherever we are. So part of our mission is to help introduce this possibility, where a business or company can operate successfully even if the team members are not physically together in one room.
To help you prepare to start working remotely, here are some of our key learnings while running a digital-first, global team:
Trust each other
All team members should learn the importance of trust. If they are used to seeing each other and watching how they complete their tasks in real time, it’s time to put trust and have faith that everything will fall into place and succeed. This will only be possible through proper planning, project management and constant communication.
You can gain trust from your remote team by having self-discipline. Even if you are not working in an office, practicing proper etiquette such as reporting to work on time or submitting deliverables before the deadline goes a long way. When you are highly disciplined, you are capable of making logical decisions and finishing tasks right away. There is no room for procrastination.
Set goals and expectations
Working remotely where no one can see you does not mean you are free to do nothing. It also doesn’t mean you can escape your job. It is important to have goals and daily tasks so that everyone is clear on what output to produce. Always remember that you still need to accomplish something even when you are not in the office.
One of the perks of working remotely is having the flexibility in terms of time. This can also be applied in the choice of what productivity tools to use. Make sure you all collaborate only on the platforms you need such as video conferencing, virtual office, messaging apps, cloud-based file repository and task management tools.
Of course, working remotely will not work well if there is no passion. You have to love what you’re doing or else, you might have the tendency to disregard productivity altogether and eventually achieve nothing at the end of the day. Without passion, there is no focus. An employee who is used to an office environment might suffer from lack of enthusiasm when working remotely and end up being a couch potato at home.
Learned a thing or two? With all things considered, how prepared are you to work remotely? Share your experiences with us!
“The moment you give up is the moment you let someone else win.” — Kobe Bryant
It is with great sadness that I learned about the untimely passing of Kobe Bryant and his daughter Gianna in an helicopter crash. My deepest condolences go out to the family and fans they left behind. I also express my heartfelt sympathy to the families of the other passengers.
Kobe will truly be missed. Kobe Bryant was an inspiration for an entire generation of fans, not only because of his amazing accomplishments and stats such as being an 18-time All-Star, his 81 points against the Toronto Raptors in 2006, or the basketball player to win an Oscar, but mostly because of his competitiveness and his willingness to give all he had during his games.
For me, he is more than just a basketball star. He is a role model. His attitude showcased in his Mamba Mentality is something I looked up to.
Kobe showed that when you find your passion, you will never have to work again. When asked his experience in his rookie year in the NBA, Kobe said he was surprised at the low level of commitment of a few of the experienced players then. Because of this, he tried putting in many hours each day practicing his craft and training at the gym. He discovered hard work. At a young age, Kobe had already found his passion in basketball and all he did for the love of the sport was pure enjoyment to him, rather than feeling like work.
Kobe’s work ethic over the last 20 years as a professional basketball player has been nothing but phenomenal. He would always be one of the earliest at work in the facility, always working on improving some aspect of his game, always on “attack mode”. It’s his “mamba mentality” that drove him to go the extra mile in order to be the best. Even during his off-season workout, he would spend 2 hours running, 2 hours on basketball, and 2 hours weightlifting.
Kobe always had a whole-hearted commitment to improve and be better. Throughout the years, he had shown a transition of style of play, approach and intensity. This comes from adaptability and his relentless search for perfection in his game. Even his colleagues noticed this. Chris Bosh and Dwyane Wade recounted a hilarious story to ESPN’s Michael Wallace about the 2008 Olympics. They said Kobe was up at the crack of dawn working out while everyone was sleeping.
When Kobe Bryant retired his two numbers, 8 and 24, he addressed his daughters in his emotional speech.
“You guys know that if you do the work, you work hard enough, dreams come true. You know that, we all know that. But hopefully what you get from tonight is that those times when you get up early and you work hard; those times when you stay up late and you work hard; those times when you feel like working — you’re too tired, you don’t want to push yourself — but you do it anyway. This is actually the dream. That’s the dream. It’s not the destination, it’s the journey. And if you guys can understand that, then I am doing my job as a father.”
So what’s the ultimate lesson? Work hard, be willing to go the extra mile and enjoy the journey.
Why is this lesson so important? It does not only apply to Kobe and his basketball career. This is for all of us, whatever we are doing in life. They say hard work pays off. It’s true, but it’s not just working hard, it’s also thinking about what lies ahead. There is always a positive end goal, the main reason why we work hard in the first place. It depends on our view of success and how we understand its true value. Because it is with hard work that we learn to trust and respect the process. We begin to develop good qualities such as patience and discipline.
It’s called hard work because it is never easy. It entails a series of trials and errors, failures and sacrifices, sweat and tears, fears and insecurities. As we go on we build our confidence, self-esteem, determination and hopefulness. With perseverance, we could get the best results as we aim towards the light at the end of the tunnel.
As life goes on, let’s not forget the inspiration and the legacy that Kobe Bryant gave to an entire generation: believe in yourself, work hard, and never let negative chatter slow you down but rather use it as motivation to move forward and improve your craft.
What else has he taught you about life, career, and everything in between? What does his legacy mean to you? How did he influence or inspire you?
Goodbye and thank you, Kobe. You’ll forever be missed!
You might be asking yourself, why in the world would you make your own personal brand. At this point in time, when we are living in the digital era, building your personal brand has never been more important. Everyone wants to be known for something. That is what you will showcase by having your own branding. Your personal brand is who you are, what you stand for, the values that matter to you and how you express those values. It mainly revolves on how you want to present yourself to the rest of the world.
Is personal branding important?
Yes, having a personal brand is important for the sake of achieving professional success, whether you are an ordinary individual, an entrepreneur or a freelancer. Gone are the days where only big corporations and large-scale businesses can have a brand. Everyone can have their own personal brand. People will connect to their fellow people and trust them entirely, especially now that you can reach out to anyone in any part of the planet through the use of digital technology.
Creating your own personal brand is not as easy as 1, 2, 3, where you just think of a name, a logo or a slogan. It takes a lot of work so you have to be prepared to immerse yourself in this world of personal branding. Are you ready? Here are some of the steps that you can start with.
1. Discover your life-long passion and what you want to do for a living
Dig deep and find out who you really are. What are your skills and credentials? What are your passions and interests? What are your core values and beliefs? Conduct an interview with yourself. What do you want to do for the rest of your life? What would you consider your calling? What could be your own unique selling proposition or USP? What will make you stand out? Start by listing down all the things that you love to do and determine the ultimate one that you want to earn from. You have to stay committed and be consistent with this decision. Aim to be the best in your chosen field.
2. Find your platform
After discovering what you want to do, find a platform that will best cater to your needs. Let your voice be heard and your presence felt. Would you rather produce video content for YouTube or IGTV? Do you want to infiltrate the trending topics on Twitter? Do you want to build a social page on Facebook instead? Or better yet, do you want to keep things more professional on LinkedIn? Use the platform that suits your interest where you are sure to create content for. Of course, you are free to use them all as you go along but you have to secure consistent usernames, URLs, and profile. In this way, you can establish the same look and be recognizable online.
3. Network and collaborate
As you start to build your own personal brand, it is important to grow your professional circle. Connect with like-minded people and industry thought leaders. Get to know those who are already experts in your field. You can probably find a mentor or collaborators that you can work with. Make sure they see the worth in connecting with you. Build meaningful relationships with those who can help you and those you can help. The more connections you make, the more your personal brand will be recognized. In the long run, this is also a chance for you to reach out to potential clients and increase your following.
4. Create your website and mailing list
As soon as you have built your social media following and have introduced yourself to your network as a notable expert in your field, it is time to lead them to a website. There are a lot of beginner-friendly DIY websites where you can start with, or you can choose to invest on your own domain already. The difference with social profiles is that by having a website, you can give it your all. Attract people on social media but lead them to your website where everything is there. To provide added value to their time and effort, personalized content and special offers by making use of a mailing list. This is also a way to generate leads through email.
5. Launch your own products and services
There will come a time when you need to finally launch your own products or services. Aside from the monetary reward, it is your credibility and expertise that you are working on increasing here. You have put yourself out there in the digital world, and now you have to level up by embracing your full potential. You can share your knowledge and help others. This will not only make a mark in the industry, you also become an authority in your chosen field. In turn, this leads to another cycle of constantly increasing your social media following, network, and website traffic.
There are a lot of other ways you can build your own personal brand. You just have to know where to start and why it matters to you in the first place. At the end of the day, it will be good for you, for your entrepreneurial spirit, and for your long-term career. Begin with these steps and experience the effects not just in terms of branding, but also of how well you know yourself and how you present the real “you” to others.
Have you created your own personal brand? How was your experience? Did you follow the same steps as above or did you have a different guide? If you haven’t built your own personal brand, these simple guidelines will surely make you want to start creating.
If you’re a business owner, you should already know by now the importance of using online tools for your business. However, it is not enough to just use the internet to post and promote your products or services online. You also need to have a basic understanding of what content marketing is and how to use it to solve your business problems.
In simple terms, content marketing means producing and sharing content online such as articles, videos, or infographics that do not directly sell or promote your business. These things should catch people’s interest, provide valuable information, or be a form of entertainment.
Content marketing ideas are important for a business because it helps you connect with your target market online. It is also a way to improve your leverage by placing your business as one of the “authorities” in your industry. This can be achieved by sharing your own content and knowledge across the internet.
Plan and strategize. Marketing is a battlefield. The competition is tight. You have to plan and create a specific content marketing strategy to match your business needs. Your plan should be 100% ready to achieve a foolproof marketing campaign and eventually reach your goals.
Before starting any strategies, ask yourself about the ultimate goal of your business first. Is it to gather likes? Increase followers? Generate leads? Reach customers? Gain subscriptions? Knowing what you intend to happen with your content marketing campaign is crucial. It is important to stick to your purpose and objective because marketing, in general, is result-driven. At the end of the day, it’s the result of all the effort that counts.
Here are five tips on how you can use content marketing to overcome business challenges:
1. Pinpoint your Unique Selling Proposition (USP)
Competition is inevitable in every business. It is highly likely that your products or services are being offered by other companies already. There are a lot of people who can offer what you do. In order to stand out from the rest, you need to have a unique selling proposition or unique selling point. Your USP is something that you have that others don’t. It is what makes you unique and different from the competitors. Once you have known your USP, this is what you will promote.
2. Know your audience, your target customer
Always do some research and get updated with what catches the attention of your target audience. What do they like at this moment? What topics interest them? Look around your real-life and online communities to find ideas on what content to produce next and determine which content would fit into what platform. Short videos, for example, work well on Facebook and Instagram, while the articles are better suited for blog websites.
3. Choose your platforms
After knowing your audience, learn where they are and what platforms they use. There are many social media channels made available for content marketing. You have to choose which ones to utilize. Because some businesses don’t thrive in a particular platform, you have to decide what will work for you. Make sure that your efforts do not go to waste.
4. Produce original content regularly
While sharing other people’s posts online is good for riding trends and increasing interaction, it is important to produce your own fresh content. It could be a blog article or a video that you can then generate smaller content from. For example, writing out the script of a video you made, creating a blog article from it, and getting short excerpts from that article and putting them in photos. You can then share these bite-sized pieces of content to all your social media platforms.
Since content marketing is not just a one-time big-time effort, it is a long-term endeavor that you have to maintain as long as your business is standing. This means that you have to keep going with the marketing plan and always put out fresh content every time. Regular content posting will not just make your online presence felt, you also boost brand recall.
5. Track online engagement
After creating and posting original content based on the interests of your target market, it is time to look at the numbers. There are social media insights and reports which let you see all your content and their corresponding analytics. Here, you can check which particular post garnered the most interaction through likes, comments, or shares. You can analyze, compare, and contrast this with the others. Tracking your online engagement would help you better understand what content works well and where you should focus on.
For these content marketing tips to work best, you have to be patient, intentional and creative when working on your strategy. And if you don’t have the time or skill to do these things yourself, don’t be afraid to invest and get some help. There are a lot of people, tools, and websites out there that can assist you in this journey of content creation and marketing. In the end, all these tips will ultimately help you overcome your business challenges.
In this digital age, content is king. We often hear words of praise for the significance of content in doing marketing. Nowadays, brands cannot survive the tough competition in their industry without a good content marketing strategy. It has become an important aspect in attracting and retaining customers. For a marketing campaign to be considered successful, great content should be the heart and soul.
What is content marketing?
According to the Content Marketing Institute, content marketing is a strategic marketing technique focused on creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, with the intention of driving profitable customer action.
In other words, it is basically creating content and putting it out there for the world to see. Of course, it comes with a purpose of capturing the attention of your target market and making them stay for more. You want your brand to be associated with awesome content because it drives people to your website and social media pages.
Marketing is impossible without creating quality output. To achieve your goals, here are the three E’s that you should apply to your content marketing strategy.
1. Content must be engaging
The first objective of content marketing is to attract. How can you get digital media users with short attention span to notice you? An engaging content means that the readers are hooked and they form some sort of connection to your message. One trick to make a content engaging is to use a conversational style and friendly tone. This makes it easier for people to read and would make them feel at ease knowing that your brand talks to them.
2. Content must be educational
A useful and helpful content is shareable. It doesn’t just hook the readers and make them stay for more, they also want others to learn from it. For a content to be considered educational, it should be informative and interesting. You can include facts, trivia, statistics, and other fun information but be sure not to sound too technical or else, the readers might get bored. Pay attention to your target market to ensure that the content you produce to educate them can still be easily understood. Some examples of educational content are tips and how-to’s.
3. Content must be entertaining
Most people spend time online just to browse for original content that appeals to them in terms of entertainment value. A viral content is an example of something that is entertaining. Whether it makes the readers cry, laugh, or think, the emotional factor of the content makes it shareable and unforgettable. Nowadays, brands make use of this through their advertising materials. They create emotionally riveting advertisements, stunning visuals, and even memes. Also, a content that is truly entertaining can stand the test of time. It can continuously be read and shared even after years from when it was written.
Your output is not limited to just sticking to one of the three E’s mentioned. A content can be engaging, educational, and entertaining at the same time. Content marketing is a broad spectrum and another “E” that you can add is to “experiment” with other types of content. In your strategy, you might want to include the process of discovering what captivates your target market. Getting to know your readers on a deeper level is still the best way to know what type of content will work with them. At the end of the day, there is a need for a profitable customer action. Finding out what will make them take action through your content is a great method of achieving your content marketing goals.
As content marketers, were you able to apply the 3 E’s in your strategy? Aside from these definitions, what else must the content be in order to achieve a successful marketing campaign?