Company Introduction
The Digiters is a Swiss-based and managed group of digital masters and remote consultants from around the world. We are an offsite extended team of creative, tech, and marketing consultants. We provide guidance and services to help businesses and organizations shape and drive their transformation journey to remain at the forefront of the Digital Age.
The Joy of Working With Us
By being a Digiter, you get to work with European clients and you have access to professional coaching and training. Work hours are flexible and you can choose if you want to be part-time or full-time. You have total freedom because we operate in a fully-remote working environment and you can work on your preferred projects. Plus, you can get performance bonuses and opportunities for professional development! The possibilities are endless with the Digiters!
Job Description
We are looking for a digital marketing manager who lives and breathes digital marketing. The ideal candidate is someone who can develop, implement, track and optimize digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the remote marketing team, supporting teams (such as programmers), and clients to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain social media presence.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Does this look like something you are passionate about? Send your CV to jobs@digiters.co today!