Digital marketers and online advertisers are the most in need of landing page services. But nowadays, even entrepreneurs with small businesses, sellers and solution providers need to have a landing page to market a specific product or service.
When you talk about landing pages to ordinary people, it might be alien to them. In fact, they do not realize how often they end up on landing pages on a daily basis. But for digital marketers and online advertisers, it is a way of life.
What is a landing page?
A landing page is simply a standalone web page where a visitor lands on after clicking on a link. In a digital marketing point-of-view, it is created for the purpose of convincing the visitor to take action, whether to buy something, download something, sign up for something, and so on. It is designed to convert traffic from an online marketing effort or promotional campaign into leads. It can also be used to promote new products, grow subscribers, increase sales, generate leads, and collect insights and data.
Why you need landing page services
Aside from the ultimate goal of conversion, there are other ways on how a good landing page design can work for you.
Having a landing page increases your SEO ranking. You can also use it to promote an upcoming launch of a product or service. A landing page also works as an easy way to make subscribing or purchasing more efficient for your customers.
Of course, you can have more than one landing page, depending on your target audience, intent, messaging, value proposition, and overall purpose for each goal. That is why you would need landing page services to help you with creating totally different landing pages for your specific needs.
Creating a good landing page design
Having a good landing page design helps reach business goals. With a specific conversion goal in mind, the next step is to create a UI-friendly landing page design. You can choose to create a static, dynamic, or a fully optimized landing page.
There are a lot of landing page design templates that you can use. But the main idea is to incorporate the most important elements into the landing page. You would need a great headline, persuasive copy, attention-grabbing images or videos, concise explanation of your unique selling proposition, addressing pain points, providing relief from these pain points, proof of legitimacy or testimonials, guarantees or benefits of your offer, and most of all, a life-changing call-to-action where the magic happens.
Best practices in landing page design
The main objective of a landing page is to establish a connection with the visitor. This is what you should keep in mind when you create a landing page. Here are some of the best practices when it comes to designing landing pages.
- Know your target audience and their needs.
- Write a compelling headline.
- Include unique and engaging visuals.
- Maintain simplicity.
- Opt for a responsive user interface design.
- Keep your branding.
- Put CTAs.
- Include your contact information.
- Perform A/B testing to see if your design works.
DIY landing page design versus landing page services
Now that you know what a landing page means, its purpose, and what you need to make one, the next challenge is to choose whether you will be making your own landing page design or if you will seek the help of professional landing page service providers.
As mentioned, creating a landing page requires huge efforts. It is not just making a plain landing page design using HTML and CSS. If you want to focus more on your business, you would need landing page design services to help you achieve your conversion goals.
In terms of price, a landing page design service is lower compared to having an entire website built. This is already very affordable especially for smaller businesses, startups, and new entrepreneurs who want to make use of landing pages for their growth.
If you want to cut on the costs and build your landing page design for free, you can do so yourself. You just need to find the right landing page design inspirations all over the internet. There are also a lot of resources on how big brands successfully implement their landing pages. In fact, some are being used as case studies or landing page examples for other marketers to see what works and what does not.
The Digiters can help
If you need to hire a landing page designer, the Digiters can definitely assist you. After all, why do it yourself if you can dedicate your free time for other matters and get a global expert to do it for you instead.
Reach out to us and discover how! Send an email to firstname.lastname@example.org today.